Nokia might be in the evaluation process of merging the Withings brand which it acquired earlier with the Nokia brand name. Withings is not a well-known brand name and hence merging might be a good idea for Nokia. This will bring more awareness and sales for the health devices which Withings produces. Withings current portfolio includes digital scale, smartwatches, thermometers, blood pressure monitors besides others.
The news is fueled by a point in the Nokia’s presentation during Capital Markets day. The point mentions ‘Digital health brand transition’. That certainly means that Nokia is having at least some plans to move from Withings to a new brand. Choosing Nokia as the new brand for digital health devices makes all the sense. Since giving up on the brand value of Withings to start a brand from 0 will be a bad business decision.
The transition is expected to happen during 2017. So we might finally see Nokia brand expanding from just phones to countless other digital and fitness devices.