Nokia is making a solid and well-planned launch in India. Since they already mentioned that India will be one of the key markets, they are leaving no stone unturned. Unlike other new companies which focus mostly on the online maket, HMD Global has reportedly spent last 5-6 months in building the offline sales channels in India.
The result is that Nokia currently has 400+ Exclusive Distributors which cover over 80,000 retail stores. Nokia claims that this is about 80% of the retail universe in India. This is a huge number and is probably made possible by courtesy of the existing channels that Nokia had. These were passed over to Microsoft during the D&S sale, but have since been acquired back by HMD Global.
Nokia also aims to reach 1,00,000 retail stores in the next few months.
This will hopefully give some breathing room in the hugely crowded retail market mostly dominated by OPPO and Vivo. It won’t be an easy task to take up the years of maketing and brand building done by OPPO, however, Nokia seems to be working hard. The Nokia 3 and Nokia 5 are offline exclusive devices, so Nokia definitely needs the room to sell these offline.