The first phone for a majority of Indian population was a Nokia. This first phone never failed the user in terms of durability and satisfaction. Hence, Nokia is still loved by Indian population because there is no other phone like a Nokia. People these days buy cheap Chinese phones and when they don’t last long, they wish they had a Nokia. The latest news is a good one for HMD Global as it plans to launch Nokia branded phones in India.
TRA Research has awarded Nokia as the most trusted brand in the mobile phones category. This, when Nokia is absent from the mobile phone market for multiple years. There are so many mobile phone brands out there, but when a brand (which is no longer selling) comes out as the most-trusted, it definitely means a lot. This is one area in which other companies cannot overtake Nokia, no matter how many billions they spend on marketing. Sachin Bhosle, Research Head, TRA Research said:
Consumers’ trust is reflected by the relationship they share with the products they use. Here, Nokia has seen to fortify it’s connect with consumers. It is admirable that Nokia has been ranked as one of India’s Most Trusted Brands for 2017
Apart from that, Nokia also ranks 14th among the 1000 most trusted brands in India. This is certainly a welcome news for HMD Global. Nokia branded smartphones – the Nokia 6, Nokia 5, Nokia 3 and the feature phone Nokia 3310 (2017) are about to be launched in India.
Source – ET