If you’re from India and are an IPL or Nokia fan, then you’d remember the Nokia logo which appeared on the official jersey of IPL team – Kolkata Knight Riders. Three years later, the Nokia brand is ready to make a comeback on the KKR’s jersey as well as other promotional content. Nokia or better HMD Mobile India Pvt. Ltd. is the lead sponsor of KKR this year. The agreement is for two years. And given the fact that IPL is a big thing for India, the agreement will only be extended if all goes well for HMD Global.
KKR franchise is owned by Bollywood superstar Shah Rukh Khan. SRK was previously signed as a brand ambassador of Nokia. With the return of Nokia brand on KKR’s jersey, we could once again see SRK promoting the Nokia phones in TV as well as print media advertisements.
The partnership will help Nokia/HMD reach more audience. A good population of India is still not aware of Nokia’s return in smartphones. HMD can use this partnership to tell the country that Nokia is back.
It would also be wonderful to hear a post-match Nokia tune to celebrate a victory of KKR. 😍